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isPartOf:"European journal of marketing : EJM"
~accessRights:"restricted"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
109
Konsumentenverhalten
108
Markenführung
37
Brand image
33
Markenimage
33
Brand
23
Markenartikel
23
Beziehungsmarketing
15
Relationship marketing
15
Advertising effects
14
Emotion
14
Werbewirkung
14
Advertising
13
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12
Viral marketing
11
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Customer satisfaction
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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9
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8
Theory
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Internet marketing
7
Online-Marketing
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Branding
6
Consumer research
6
Personality psychology
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Persönlichkeitspsychologie
6
Preismanagement
6
Pricing
6
Pricing strategy
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Dienstleistungsqualität
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5
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Aufsatz in Zeitschrift
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37
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37
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Lee, Wai Jin
2
O'Cass, Aron
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Allen, Douglas E.
1
Balabanis, George
1
Bang, Nguyen
1
Berezan, Orie
1
Bode, Matthias
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
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1
Confos, Nicolla
1
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1
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1
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1
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1
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1
Ding, Ying
1
Dinnie, Keith
1
Driesener, Carl
1
Dunne, Áine
1
Fernandez Sabiote, Estela
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Fritz, Kristine
1
Goulding, Christina
1
Gouran, Dennis S.
1
Grinsven, Bo
1
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
345
Journal of retailing and consumer services
219
The journal of product & brand management
184
The journal of brand management : an international journal
171
Asia Pacific journal of marketing and logistics
64
International journal of hospitality management
60
Journal of marketing communications
59
Journal of promotion management : innovations in planning and applied research
54
International journal of advertising : the review of marketing communications
51
Psychology & marketing
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing intelligence & planning
43
Journal of international consumer marketing
42
Journal of strategic marketing
40
International marketing review
38
International journal of internet marketing and advertising : IJIMA
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of Islamic marketing
33
Marketing letters : a journal of research in marketing
33
International journal of consumer studies
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of fashion marketing and management
29
Journal of the Academy of Marketing Science
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of global marketing
27
Journal of marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of contemporary hospitality management
25
Journal of travel and tourism marketing
25
Global business review
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of hospitality marketing & management
24
Journal of promotion management : JPM
24
International journal of market research
23
Journal of global fashion marketing : JGfM
23
Journal of marketing management : MM
23
The journal of consumer marketing
22
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ECONIS (ZBW)
37
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1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
7
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
8
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
9
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
10
The effect of the moral failure of a foreign brand on competing brands
Maher, Amro A.
;
Singhapakdi, Anusorn
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 903-922
Persistent link: https://www.econbiz.de/10011708562
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