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isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
493
Konsumentenverhalten
492
Advertising effects
121
Werbewirkung
121
Markenführung
109
Brand image
106
Markenimage
106
Advertising
94
Werbung
93
Brand
64
Markenartikel
64
Beziehungsmarketing
56
Relationship marketing
56
Internet marketing
43
Online-Marketing
42
Emotion
39
Viral marketing
35
Virales Marketing
35
Customer satisfaction
34
Kundenzufriedenheit
34
Social Web
30
Social web
30
Einzelhandel
27
Marketing management
27
Marketingmanagement
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Retail trade
27
USA
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United States
27
Personality psychology
24
Persönlichkeitspsychologie
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Dienstleistungsqualität
22
Product Placement
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Product placement
22
Service quality
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Großbritannien
21
United Kingdom
21
Cognition
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Aufsatz in Zeitschrift
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109
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109
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Dens, Nathalie
4
Pelsmacker, Patrick de
4
Grohmann, Bianca
3
Roper, Stuart
3
Smit, Edith G.
3
Avramova, Yana R.
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Knoll, Johannes
2
Ko, Eunju
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Verlegh, Peeter
2
Woisetschläger, David
2
Abdourazakou, Yann
1
Abosag, Ibrahim
1
Akaka, Melissa Archpru
1
Alden, Dana
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Aspara, Jaakko
1
Aurier, Philippe
1
Baack, Daniel W.
1
Backhaus, Christof
1
Balabanis, George
1
Bang, Nguyen
1
Berezan, Orie
1
Bergami, Massimo
1
Bernritter, Stefan F.
1
Bhandari, Manu
1
Bidmon, Sonja
1
Birgelen, Marcel van
1
Bode, Matthias
1
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European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
50
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
109
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
4
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
5
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
6
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
7
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
8
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
9
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
10
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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