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isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Consumer behaviour
609
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608
Beziehungsmarketing
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118
Customer satisfaction
110
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110
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Han, Heesup
4
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3
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3
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2
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European journal of marketing : EJM
International journal of contemporary hospitality management
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing letters : a journal of research in marketing
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Journal of marketing management : MM
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International marketing review
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Journal of the Academy of Marketing Science
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Journal of promotion management : JPM
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Journal of strategic marketing
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International journal of consumer studies
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Journal of global marketing
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Journal of fashion marketing and management
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The journal of consumer marketing
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Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing
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Qualitative market research : an international journal
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
110
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1
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
2
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
3
What makes consumers repeat consumption internet celebrity restaurant?
Tang, Jianxiong
;
Xie, Liping
;
Sun, Qiao
;
Liu, Xian
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4073-4098
Persistent link: https://www.econbiz.de/10014430080
Saved in:
4
Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
Saved in:
5
Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
6
Inspiring guests' imagination of "home away from home" to choose Airbnb through brand storytelling
Zheng, Chunhui
;
Zhang, Jia
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2136-2156
Persistent link: https://www.econbiz.de/10014280944
Saved in:
7
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
8
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
9
Changes in the effect of credence cues on restaurant delivery service under different health risks
Kim, Jewoo
;
Kim, Jaewook
;
Wang, Yiqi
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 737-758
Persistent link: https://www.econbiz.de/10013164497
Saved in:
10
Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
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