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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of Islamic marketing"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
546
Konsumentenverhalten
545
Brand image
115
Markenimage
115
Markenführung
112
Islam
91
Relationship marketing
71
Beziehungsmarketing
70
Brand
60
Markenartikel
59
Customer satisfaction
56
Kundenzufriedenheit
56
Muslims
55
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53
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41
Islamic finance
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33
Marketing management
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Marketingmanagement
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Virales Marketing
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Islamic countries
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Islamische Staaten
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Aufsatz in Zeitschrift
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Grohmann, Bianca
3
Roper, Stuart
3
Zulfiqar Ali Jumani
3
Aji, Hendy Mustiko
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Sasiwemon Sukhabot
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Woisetschläger, David
2
Aali, Samad
1
Ab Hamid, Siti Ngayesah
1
Abbasi, Amir Zaib
1
Abosag, Ibrahim
1
Abror, Abror
1
Ahmad Fauzan Badiuzaman
1
Ahmed, Ishfaq
1
Ahmed, Misbah
1
Alharbi, Raed Khamis
1
Allaberganov, Azizbek
1
Allen, Douglas E.
1
Alpert, Frank
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Amani, David
1
Ambarwati, Rita
1
Anam Iqbal
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Anggara, Ahmad Khabib Dwi
1
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1
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1
Ashrafpour, Negar
1
Aspara, Jaakko
1
Asrar-ul-Haq, Muhammad
1
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1
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European journal of marketing : EJM
Journal of Islamic marketing
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
50
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
112
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1
Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam
;
Llonch-Andreu, Joan
;
López-Belbeze, Pilar
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10013536366
Saved in:
2
Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain
;
Fayyaz, Muhammad Shahzeb
;
Shamim, Amjad
; …
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10014469161
Saved in:
3
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
4
Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014520801
Saved in:
5
Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah
;
Suharni Maulan
;
Jusoh, Wan …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
Saved in:
6
Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny
;
Ilyas, Gunawan Bata
;
Umar, Zainal Abidin
; …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699
Saved in:
7
Development and validation of key antecedents of religious brand attitude : a cross-cultural quantitative analysis using smart PLS
Zulfiqar Ali Jumani
;
Nazlida Muhamad
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2771-2797
Persistent link: https://www.econbiz.de/10014428806
Saved in:
8
When love leads the way! : conceptualizing triangular theory of love and expectations-confirmation theory in Islamic banking
Ismail, Ismail J.
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2887-2906
Persistent link: https://www.econbiz.de/10014428811
Saved in:
9
Relationship between brand innovativeness and customer satisfaction : a moderated mediation model from Generation M perspective
Naz, Sehrish
;
Asrar-ul-Haq, Muhammad
;
Anam Iqbal
; …
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2928-2948
Persistent link: https://www.econbiz.de/10014428813
Saved in:
10
How store attribute affects customer experience, brand love and brand loyalty
Anggara, Ahmad Khabib Dwi
;
Ratnasari, Ririn Tri
;
Osman, …
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2980-3006
Persistent link: https://www.econbiz.de/10014428817
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