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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
625
Konsumentenverhalten
624
Markenführung
120
Brand image
117
Markenimage
117
Beziehungsmarketing
101
Relationship marketing
101
Brand
66
Markenartikel
66
Advertising effects
52
Werbewirkung
52
Einzelhandel
48
Marketing management
48
Marketingmanagement
48
Retail trade
48
Customer satisfaction
46
Kundenzufriedenheit
46
Internet marketing
43
Online-Marketing
42
Social Web
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Social web
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Viral marketing
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Virales Marketing
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40
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Preismanagement
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Online retailing
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Online-Handel
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Aufsatz in Zeitschrift
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120
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120
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Fuchs, Christoph
3
Grohmann, Bianca
3
Roper, Stuart
3
Brooks, Gillian
2
Buil, Isabel
2
Dahl, Darren W.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Kwak, Hyokjin
2
Lee, Wai Jin
2
MacInnis, Deborah J.
2
Melewar, T. C.
2
O'Cass, Aron
2
Puzakova, Marina
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Swaminathan, Vanitha
2
Tseng, Timmy H.
2
Walker Reczek, Rebecca
2
Woisetschläger, David
2
Abosag, Ibrahim
1
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Angle, Justin
1
Aspara, Jaakko
1
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1
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1
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1
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1
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1
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1
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1
Batra, Rajeev
1
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1
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European journal of marketing : EJM
Journal of marketing
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
50
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
120
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1
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
4
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
5
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
6
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
7
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
8
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
9
Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
Saved in:
10
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
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