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isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
632
Konsumentenverhalten
631
Brand image
133
Markenimage
133
Markenführung
122
Brand
80
Markenartikel
80
Beziehungsmarketing
78
Relationship marketing
78
Advertising effects
59
Werbewirkung
59
USA
52
United States
52
Einzelhandel
45
Emotion
45
Retail trade
45
Advertising
41
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
41
Marketingmanagement
41
Werbung
40
Personality psychology
36
Persönlichkeitspsychologie
36
China
31
Viral marketing
31
Virales Marketing
31
Internet marketing
30
Social Web
30
Social web
30
Online-Marketing
29
Dienstleistungsqualität
27
Service quality
27
Designation of origin
25
Herkunftsbezeichnung
25
Online retailing
24
Online-Handel
24
Großbritannien
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Aufsatz in Zeitschrift
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122
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122
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Buil, Isabel
3
De Chernatony, Leslie
3
Grohmann, Bianca
3
Guzman, Francisco
3
Roper, Stuart
3
Black, William C.
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Herrmann, Jean-Luc
2
Lee, Wai Jin
2
Leone, Robert P.
2
Melewar, T. C.
2
O'Cass, Aron
2
Phau, Ian
2
Poon, Patrick
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Woisetschläger, David
2
Abosag, Ibrahim
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Aspara, Jaakko
1
Astakhova, Marina
1
Aurand, Timothy W.
1
Aurier, Philippe
1
Backhaus, Christof
1
Balabanis, George
1
Bandyopadhyay, Subir
1
Bang, Nguyen
1
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1
Berezan, Orie
1
Bergami, Massimo
1
Bhaduri, Gargi
1
Birgelen, Marcel van
1
Block, Martin P.
1
Blumrodt, Jens
1
Bode, Matthias
1
Brandstätter, Marion
1
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European journal of marketing : EJM
The journal of consumer marketing
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
50
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
122
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
5
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
6
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
7
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
8
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
9
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
10
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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