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isPartOf:"European journal of marketing : EJM"
~person:"Chang, Aihwa"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
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