//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Emotion"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Emotion
Consumer behaviour
348
Konsumentenverhalten
347
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
19
Persönlichkeitspsychologie
19
United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social Web
15
Social web
15
Theorie
15
Theory
15
Preismanagement
14
Pricing strategy
14
USA
14
United States
14
Beschwerdemanagement
13
more ...
less ...
Online availability
All
Undetermined
47
Type of publication
All
Article
104
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
104
Language
All
English
104
Author
All
Grohmann, Bianca
3
Roper, Stuart
3
Sharma, Piyush
3
Antonetti, Paolo
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Schroeder, Jonathan E.
2
Sivakumaran, Bharadhwaj
2
Sok, Phyra
2
Tseng, Timmy H.
2
Woisetschläger, David
2
Abosag, Ibrahim
1
Albinsson, Pia A.
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Arnold, Todd J.
1
Ashkanasy, Neal M.
1
Aspara, Jaakko
1
Aurier, Philippe
1
Backhaus, Christof
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Balabanis, George
1
Balaji, M. S.
1
Bang, Nguyen
1
Berezan, Orie
1
Bergami, Massimo
1
Birgelen, Marcel van
1
Bode, Matthias
1
Brown, Mark
1
Bruhn, Manfred
1
Burmann, Christoph
1
Burt, Steven
1
Camiciottoli, Belinda Crawford
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
520
Journal of retailing and consumer services
362
The journal of product & brand management
291
The journal of brand management : an international journal
268
International journal of hospitality management
140
Psychology & marketing
139
Asia Pacific journal of marketing and logistics
97
Journal of marketing communications
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
International journal of consumer studies
71
Marketing intelligence & planning
69
International journal of advertising : the review of marketing communications
68
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of marketing management : MM
65
Marketing letters : a journal of research in marketing
65
Journal of international consumer marketing
64
Journal of promotion management : innovations in planning and applied research
64
Journal of travel and tourism marketing
60
Journal of the Academy of Marketing Science
59
International journal of contemporary hospitality management
57
Journal of hospitality marketing & management
56
The journal of consumer marketing
56
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing research : JMR
55
Journal of promotion management : JPM
55
Tourism management : research, policies, practice
55
International marketing review
54
Journal of fashion marketing and management
53
Cogent business & management
52
Journal of strategic marketing
51
European journal of marketing
50
Journal of marketing
50
Journal of global marketing
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
45
International journal of retail & distribution management
44
more ...
less ...
Source
All
ECONIS (ZBW)
104
Showing
1
-
10
of
104
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Pleasure and guilt : how do they interplay in luxury consumption?
Ki, Chungwha
;
Lee, Kangbok
;
Kim, Youn-Kyung
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 722-747
Persistent link: https://www.econbiz.de/10011704237
Saved in:
3
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
4
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
5
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
6
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
Saved in:
9
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
10
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->