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isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Markenimage
Consumer behaviour
348
Konsumentenverhalten
347
Markenführung
78
Brand image
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
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Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
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Personality psychology
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Social web
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Aufsatz in Zeitschrift
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96
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96
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Grohmann, Bianca
3
Roper, Stuart
3
Woisetschläger, David
3
Abosag, Ibrahim
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Zielke, Stephan
2
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Aspara, Jaakko
1
Aurier, Philippe
1
Backhaus, Christof
1
Balabanis, George
1
Bang, Nguyen
1
Baxter, Stacey
1
Berezan, Orie
1
Bergami, Massimo
1
Bezençon, Valéry
1
Bian, Xuemei
1
Birgelen, Marcel van
1
Blili, Samir
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Bode, Matthias
1
Brown, Mark
1
Bruhn, Manfred
1
Burmann, Christoph
1
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1
Camiciottoli, Belinda Crawford
1
Canniford, Robin
1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
471
Journal of retailing and consumer services
322
The journal of product & brand management
301
The journal of brand management : an international journal
289
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
110
Journal of marketing communications
92
International journal of hospitality management
87
Journal of international consumer marketing
79
International marketing review
67
Marketing intelligence & planning
67
The journal of consumer marketing
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of fashion marketing and management
63
International journal of advertising : the review of marketing communications
62
Journal of global marketing
61
Journal of promotion management : innovations in planning and applied research
61
Marketing letters : a journal of research in marketing
61
Journal of marketing management : MM
60
Journal of marketing
57
International journal of internet marketing and advertising : IJIMA
56
Cogent business & management
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of promotion management : JPM
55
International journal of consumer studies
54
Journal of strategic marketing
54
Journal of the Academy of Marketing Science
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of travel and tourism marketing
49
The IUP journal of brand management : IJBRM
48
Journal of Islamic marketing
47
Journal of international marketing
45
International journal of advertising : the quarterly review of marketing communications
44
Journal of marketing research : JMR
44
Qualitative market research : an international journal
42
International journal of retail & distribution management
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
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ECONIS (ZBW)
96
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
10
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
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