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isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Preismanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Preismanagement
Consumer behaviour
348
Konsumentenverhalten
347
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
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24
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Aufsatz in Zeitschrift
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Grohmann, Bianca
3
Roper, Stuart
3
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Rabbanee, Fazlul K.
2
Roy, Rajat
2
Schroeder, Jonathan E.
2
Sharma, Piyush
2
Sok, Phyra
2
Tseng, Timmy H.
2
Woisetschläger, David
2
Abosag, Ibrahim
1
Adhikari, Atanu
1
Agarwal, Shaurya
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Aspara, Jaakko
1
Aurier, Philippe
1
Backhaus, Christof
1
Balabanis, George
1
Bang, Nguyen
1
Berezan, Orie
1
Bergami, Massimo
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1
Birgelen, Marcel van
1
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1
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1
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1
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1
Canniford, Robin
1
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1
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European journal of marketing : EJM
Journal of business research : JBR
445
The journal of product & brand management
314
Journal of retailing and consumer services
305
The journal of brand management : an international journal
267
Psychology & marketing
100
International journal of hospitality management
94
Asia Pacific journal of marketing and logistics
87
Journal of marketing communications
74
Journal of revenue and pricing management
74
Management science : journal of the Institute for Operations Research and the Management Sciences
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing intelligence & planning
64
Journal of marketing
63
Journal of retailing
62
Journal of the Academy of Marketing Science
62
Marketing letters : a journal of research in marketing
62
Journal of promotion management : innovations in planning and applied research
61
International journal of advertising : the review of marketing communications
57
Journal of international consumer marketing
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
International journal of internet marketing and advertising : IJIMA
53
Journal of strategic marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing management : MM
52
International journal of consumer studies
49
Journal of promotion management : JPM
49
The journal of consumer marketing
49
International marketing review
48
Journal of fashion marketing and management
45
Journal of global marketing
45
Cogent business & management
43
European journal of operational research : EJOR
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
International journal of contemporary hospitality management
40
Journal of marketing research : JMR
40
The IUP journal of brand management : IJBRM
40
International journal of retail & distribution management
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
European journal of marketing
37
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ECONIS (ZBW)
90
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
8
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
9
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
10
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
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