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isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Retail trade"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Retail trade
Consumer behaviour
348
Konsumentenverhalten
347
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
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45
Customer satisfaction
33
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Werbewirkung
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Aufsatz in Zeitschrift
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Grohmann, Bianca
3
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Zielke, Stephan
3
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Büttner, Oliver B.
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De Chernatony, Leslie
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Delgado-Ballester, Elena
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O'Cass, Aron
2
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2
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2
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2
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1
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European journal of marketing : EJM
Journal of retailing and consumer services
655
Journal of business research : JBR
491
The journal of product & brand management
290
The journal of brand management : an international journal
268
Journal of retailing
142
International journal of retail & distribution management
135
Psychology & marketing
120
The international review of retail, distribution and consumer research
111
Asia Pacific journal of marketing and logistics
97
Marketing intelligence & planning
79
Journal of marketing communications
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
International journal of hospitality management
75
International journal of retail and distribution management
75
Journal of the Academy of Marketing Science
67
International journal of consumer studies
66
Journal of international consumer marketing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of marketing
63
Journal of promotion management : innovations in planning and applied research
62
Journal of strategic marketing
60
The journal of consumer marketing
60
Journal of marketing management : MM
56
Marketing letters : a journal of research in marketing
56
International journal of advertising : the review of marketing communications
55
International journal of internet marketing and advertising : IJIMA
54
Journal of fashion marketing and management
54
Cogent business & management
53
International journal of electronic marketing and retailing : IJEMR
52
International marketing review
51
Journal of global marketing
50
Journal of promotion management : JPM
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
The IUP journal of brand management : IJBRM
41
Journal of marketing research : JMR
40
Journal of Islamic marketing
37
Journal of international marketing
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ECONIS (ZBW)
101
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
8
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
9
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
10
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
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