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isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Service quality"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Service quality
Consumer behaviour
348
Konsumentenverhalten
347
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
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33
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32
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Grohmann, Bianca
3
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3
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2
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
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2
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2
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2
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2
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2
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1
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European journal of marketing : EJM
Journal of business research : JBR
492
Journal of retailing and consumer services
467
The journal of product & brand management
287
The journal of brand management : an international journal
266
International journal of hospitality management
254
The journal of services marketing
120
Psychology & marketing
114
Asia Pacific journal of marketing and logistics
113
International journal of contemporary hospitality management
102
Journal of hospitality marketing & management
98
Journal of travel and tourism marketing
87
Cogent business & management
85
The service industries journal
79
Journal of marketing communications
78
Marketing intelligence & planning
77
Services marketing quarterly
71
Journal of the Academy of Marketing Science
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
Journal of strategic marketing
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of international consumer marketing
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Journal of promotion management : innovations in planning and applied research
57
International journal of consumer studies
56
Journal of marketing management : MM
56
Marketing letters : a journal of research in marketing
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing
54
Journal of global marketing
52
Journal of retailing
52
International journal of retail & distribution management
50
Journal of fashion marketing and management
49
Journal of promotion management : JPM
49
Tourism management : research, policies, practice
49
International marketing review
48
The journal of consumer marketing
48
Journal of Islamic marketing
47
Journal of service research : JSR
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ECONIS (ZBW)
99
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
5
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
6
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
10
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
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