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isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Theorie
Consumer behaviour
348
Konsumentenverhalten
347
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
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31
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27
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24
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Aufsatz in Zeitschrift
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92
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Grohmann, Bianca
3
Roper, Stuart
3
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Dwivedi, Yogesh Kumar
2
Guèvremont, Amélie
2
Kaushik, Geetanjali
2
Kitchen, Philip J.
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Rabbanee, Fazlul K.
2
Rana, Nripendra P.
2
Roy, Rajat
2
Schroeder, Jonathan E.
2
Sharma, Piyush
2
Simintiras, Antonis C.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Woisetschläger, David
2
Abosag, Ibrahim
1
Ahn, Jae-Hyeon
1
Allen, Douglas E.
1
Alpert, Frank
1
Amar, Moty
1
Andrews, Lynda
1
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Backhaus, Christof
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
444
Journal of retailing and consumer services
297
The journal of product & brand management
295
The journal of brand management : an international journal
268
Psychology & marketing
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Asia Pacific journal of marketing and logistics
85
International journal of hospitality management
82
Journal of marketing communications
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Marketing letters : a journal of research in marketing
68
Marketing intelligence & planning
65
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
64
Journal of the Academy of Marketing Science
61
Journal of international consumer marketing
59
European journal of operational research : EJOR
58
Economics letters
57
Journal of economic psychology : research in economic psychology and behavioral economics
57
Journal of promotion management : innovations in planning and applied research
57
International journal of advertising : the review of marketing communications
56
International journal of consumer studies
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of marketing management : MM
56
Journal of marketing research : JMR
55
Journal of marketing
54
International journal of industrial organization
53
International marketing review
52
International journal of internet marketing and advertising : IJIMA
51
Journal of economic behavior & organization : JEBO
51
Journal of promotion management : JPM
51
Journal of strategic marketing
50
The journal of consumer marketing
48
Journal of global marketing
47
Journal of retailing
47
Journal of fashion marketing and management
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Cogent business & management
42
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ECONIS (ZBW)
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
4
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
5
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
6
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
10
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
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