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isPartOf:"European journal of marketing : EJM"
~subject:"Nonprofit organization"
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European journal of marketing : EJM
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Marketing im Dialog : neue Herausforderungen an die marktorientierte Führung ; Dokumentation des 4. Münsteraner Marketing-Sysmposiums "Marktorientierte Führung im Umbruch - neue Herausforderungen an das Marketin" aus Anlaß des 25-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 15. Oktober 1994
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A study of non-profit organisations in cause-realted marketing : stakeholder concerns and safeguarding strategies
Liston-Heyes, Catherine
;
Liu, Gordon
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1954-1974
Persistent link: https://www.econbiz.de/10010205948
Saved in:
2
Non-profit, social, arts and heritage marketing
Bennett, Roger
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009231900
Saved in:
3
A re-examination of marketing for British non-profit organisations
Octon, C. M.
- In:
European journal of marketing : EJM
17
(
1983
)
5
,
pp. 33-43
Persistent link: https://www.econbiz.de/10001037593
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