Švecová, Jana; Odehnalová, Pavla - In: Národohospodářský obzor : časopis věnovaný … 19 (2019) 1, pp. 49-64
in the Czech Republic that would apply the approach of Yadav and Pathak (2016) to examine of consumer behaviour on the … sample of students, i.e. young Czech generations who are a potential target group. The theoretical part deals with the … Czech Republic, the city of Brno. In the Czech Republic, the young consumer is influenced mainly by factors such as personal …