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isPartOf:"Faculty & research / Insead : working paper series"
~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Innovation adoption"
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Search: subject_exact:"Consumer Behaviour"
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Innovation adoption
Consumer behaviour
280
Konsumentenverhalten
280
Brand image
68
Markenimage
68
Brand management
64
Markenführung
64
Beziehungsmarketing
57
Relationship marketing
57
Customer satisfaction
38
Kundenzufriedenheit
38
Online retailing
37
Online-Handel
37
Brand
36
Markenartikel
36
China
28
Dienstleistungsqualität
27
Service quality
27
Social Web
25
Social web
25
Internet marketing
22
Online-Marketing
22
Purchase intention
20
Advertising effects
19
Designation of origin
19
Herkunftsbezeichnung
19
Werbewirkung
19
E-commerce
18
Confidence
17
Electronic Commerce
17
Innovationsakzeptanz
17
Personality psychology
17
Persönlichkeitspsychologie
17
Vertrauen
17
Viral marketing
16
Virales Marketing
16
Emotion
15
Environmental consciousness
15
Umweltbewusstsein
15
Advertising
14
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English
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Ahmed, Zeeshan
1
Bhaduri, Gargi
1
Byun, Hyun
1
Cahaya, Yohanes Ferry
1
Cai, Huifen
1
Celik, Hakan
1
Chao, Chih-Wei
1
Cheah, Isaac
1
Chen, Chuanhong
1
Chiu, Weisheng
1
Cho, Yunjin
1
Chokkannan, Pradeepkumar
1
Copeland, Lauren Reiter
1
Ding, Wenmei
1
Dix, Steve
1
Gorman, Sarah
1
Hanif, Muhammad Shehzad
1
Huang, Chia-I
1
Huang, Ouya
1
Jain, Nikunj Kumar
1
Jain, Vranda
1
Jamieson, Kyle
1
Kaul, Dimple
1
Kaur, Jaspreet
1
Kautish, Pradeep
1
Laksamana, Patria
1
Lavuri, Rambabu
1
Le, Hoang T. P. M.
1
Li, Xueyan
1
Liu, Chih-Hsing
1
Mehmood, Khalid
1
Misra, Richa
1
Mumtaz, Muhammad Usman
1
Park, Jungkun
1
Pattusamy, Murugan
1
Reimers, Vaughan
1
Ren, Tianbao
1
Sanyal, Priyavrat
1
Saripalli, Bhavani Shankar
1
Shah, Tejas R.
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Faculty & research / Insead : working paper series
Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
68
Technological forecasting & social change : an international journal
37
Journal of business research : JBR
28
Journal of internet commerce
24
International journal of business information systems : IJBIS
19
International journal of hospitality management
13
Information systems management
11
International journal of consumer studies
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Global business review
10
SpringerLink / Bücher
10
International journal of bank marketing
9
The international journal of bank marketing : IJBM
9
The international review of retail, distribution and consumer research
9
International journal of business innovation and research : IJBIR
8
International journal of electronic business : IJEB
8
Journal of global marketing
8
Journal of hospitality marketing & management
8
Technology analysis & strategic management
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of retail and distribution management
7
Journal of science and technology policy management : JSTPM
7
The service industries journal
7
Electronic commerce research
6
Information systems and e-business management : ISeB
6
International journal of business and emerging markets : IJBEM
6
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
6
International journal of innovation and technology management
6
International journal of services, economics and management
6
Journal of financial services marketing
6
Journal of global information management : an official publication of the Information Resources Management Association
6
Marketing intelligence & planning
6
The journal of high technology management research
6
Economic research
5
International journal of Indian culture and business management : IJICBM
5
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ECONIS (ZBW)
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1
Understanding Chinese Gen Z and their online shopping intentions through TAM
Copeland, Lauren Reiter
;
Bhaduri, Gargi
;
Huang, Ouya
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2361-2376
Persistent link: https://www.econbiz.de/10014430242
Saved in:
2
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu
;
Kaur, Jaspreet
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2395-2411
Persistent link: https://www.econbiz.de/10014430248
Saved in:
3
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao
;
Le, Hoang T. P. M.
;
Park, Jungkun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
Saved in:
4
Influence of robots service quality on customers' acceptance in restaurants
Shah, Tejas R.
;
Kautish, Pradeep
;
Mehmood, Khalid
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3117-3137
Persistent link: https://www.econbiz.de/10014486641
Saved in:
5
Determining factors of continuance intention in mobile payment : fintech industry perspective
Laksamana, Patria
;
Suharyanto, Suharyanto
;
Cahaya, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1699-1718
Persistent link: https://www.econbiz.de/10014315797
Saved in:
6
Robo-advisor based on unified theory of acceptance and use of technology
Yeh, Hui-Chung
;
Yu, Min-Chun
;
Liu, Chih-Hsing
;
Huang, Chia-I
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 962-979
Persistent link: https://www.econbiz.de/10014285924
Saved in:
7
Factors influencing consumer use of a sport-branded app : the technology acceptance model integrating app quality and perceived enjoyment
Won, Doyeon
;
Chiu, Weisheng
;
Byun, Hyun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014285970
Saved in:
8
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
9
What drives customers towards mobile shopping? : an integrative technology continuance theory perspective
Jain, Nikunj Kumar
;
Kaul, Dimple
;
Sanyal, Priyavrat
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
5
,
pp. 922-943
Persistent link: https://www.econbiz.de/10013390851
Saved in:
10
What attracts me or prevents me from mobile shopping? : an adapted UTAUT2 model empirical research on behavioral intentions of aspirant young consumers in Pakistan
Hanif, Muhammad Shehzad
;
Wang, Min
;
Mumtaz, Muhammad Usman
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
5
,
pp. 1031-1059
Persistent link: https://www.econbiz.de/10013390976
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