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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global marketing"
~subject:"Innovation adoption"
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Search: subject_exact:"Consumer Behaviour"
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Innovation adoption
Consumer behaviour
696
Konsumentenverhalten
696
Brand image
141
Markenimage
141
Brand management
129
Markenführung
129
Beziehungsmarketing
95
Relationship marketing
95
China
72
Online retailing
69
Online-Handel
69
Brand
68
Markenartikel
68
Customer satisfaction
63
Kundenzufriedenheit
63
Designation of origin
53
Herkunftsbezeichnung
53
Social Web
47
Social web
47
Advertising effects
46
Werbewirkung
46
Internet marketing
45
Online-Marketing
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Dienstleistungsqualität
39
Service quality
39
International marketing
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Internationales Marketing
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National culture
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Nationalkultur
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India
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Marketing management
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Marketingmanagement
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Indien
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USA
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United States
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Advertising
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Confidence
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Vertrauen
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E-commerce
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Al Amin, Md
3
Arefin, Md Shamsul
2
Chao, Chih-Wei
2
Ahmed, Zeeshan
1
Alam, Md. Shariful
1
Bai, Xuesong
1
Bhaduri, Gargi
1
Byun, Hyun
1
Cahaya, Yohanes Ferry
1
Cai, Huifen
1
Celik, Hakan
1
Cheah, Isaac
1
Chen, Chuanhong
1
Chiu, Weisheng
1
Cho, Yunjin
1
Chokkannan, Pradeepkumar
1
Copeland, Lauren Reiter
1
Ding, Wenmei
1
Dix, Steve
1
Gao, Lingling
1
Gorman, Sarah
1
Gupta, Manali
1
Gupta, Sangeeta
1
Hanif, Muhammad Shehzad
1
Hossain, Imran
1
Hossain, Md. Nazmul
1
Huang, Chia-I
1
Huang, Ouya
1
Islam, Md. Rakibul
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Jain, Nikunj Kumar
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Jain, Vranda
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Jamieson, Kyle
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Kalyanaram, Gurumurthy
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Kaul, Dimple
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Kaur, Gurjeet
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Kaur, Jaspreet
1
Kautish, Pradeep
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Laksamana, Patria
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Lavuri, Rambabu
1
Le, Hoang T. P. M.
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Faculty & research / Insead : working paper series
Asia Pacific journal of marketing and logistics
Journal of global marketing
Journal of retailing and consumer services
78
International journal of business information systems : IJBIS
38
Journal of business research : JBR
37
Technological forecasting & social change : an international journal
37
Journal of internet commerce
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
The international journal of bank marketing : IJBM
23
Cogent business & management
22
International journal of e-business research : an official publication of the Information Resources Management Association
17
International journal of consumer studies
16
International journal of technology marketing : IJTMkt
16
Journal of Asian finance, economics and business : JAFEB
16
International journal of hospitality management
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Electronic commerce research
12
Global business review
12
Information systems management
12
International journal of electronic business
12
The international review of retail, distribution and consumer research
12
International journal of electronic finance : IJEF
11
International journal of electronic marketing and retailing : IJEMR
11
International journal of internet marketing and advertising : IJIMA
11
Psychology & marketing
11
International journal of bank marketing
10
International journal of business innovation and research
10
International journal of retail & distribution management
10
International journal of retail and distribution management
10
Journal of financial services marketing
10
Journal of global information management : an official publication of the Information Resources Management Association
10
Journal of hospitality marketing & management
10
SpringerLink / Bücher
10
International journal of contemporary hospitality management
9
International journal of enterprise information systems : an official publication of the Information Resources Management Association
9
Journal of Indian business research
9
Journal of electronic commerce research : JECR
9
Journal of open innovation : technology, market, and complexity
9
Technology analysis & strategic management
9
The service industries journal
9
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ECONIS (ZBW)
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1
Caring the sharing apps : exploration of the factors affecting user satisfaction with sharing economy apps
Rasheed, A. K. Fazeen
;
Nandukrishna, Ajith T.
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 225-239
Persistent link: https://www.econbiz.de/10010503686
Saved in:
2
Understanding Chinese Gen Z and their online shopping intentions through TAM
Copeland, Lauren Reiter
;
Bhaduri, Gargi
;
Huang, Ouya
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2361-2376
Persistent link: https://www.econbiz.de/10014430242
Saved in:
3
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu
;
Kaur, Jaspreet
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2395-2411
Persistent link: https://www.econbiz.de/10014430248
Saved in:
4
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao
;
Le, Hoang T. P. M.
;
Park, Jungkun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
Saved in:
5
Influence of robots service quality on customers' acceptance in restaurants
Shah, Tejas R.
;
Kautish, Pradeep
;
Mehmood, Khalid
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3117-3137
Persistent link: https://www.econbiz.de/10014486641
Saved in:
6
Determining factors of continuance intention in mobile payment : fintech industry perspective
Laksamana, Patria
;
Suharyanto, Suharyanto
;
Cahaya, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1699-1718
Persistent link: https://www.econbiz.de/10014315797
Saved in:
7
The moderating role of privacy concerns on intention to use smart wearable technologies : an integrated model combining UTAUT2 theoretical framework and privacy dimensions
Singh, Sindhu
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 93-111
Persistent link: https://www.econbiz.de/10014321498
Saved in:
8
Robo-advisor based on unified theory of acceptance and use of technology
Yeh, Hui-Chung
;
Yu, Min-Chun
;
Liu, Chih-Hsing
;
Huang, Chia-I
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 962-979
Persistent link: https://www.econbiz.de/10014285924
Saved in:
9
Factors influencing consumer use of a sport-branded app : the technology acceptance model integrating app quality and perceived enjoyment
Won, Doyeon
;
Chiu, Weisheng
;
Byun, Hyun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014285970
Saved in:
10
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
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