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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Ahn, Jiseon"
~person:"Liao, Junyun"
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Consumer behaviour
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Beziehungsmarketing
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Ahn, Jiseon
Liao, Junyun
Chandon, Pierre
19
Netessine, Serguei
14
Wertenbroch, Klaus
13
Nasiry, Javad
8
Popescu, Ioana
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Padmanabhan, V. T.
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Singh, Jasjit
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Faculty & research / Insead : working paper series
Asia Pacific journal of marketing and logistics
International journal of hospitality management
5
Journal of retailing and consumer services
4
Journal of travel and tourism marketing
3
The service industries journal
2
Total quality management & business excellence
2
International journal of quality and service sciences
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Journal of business research : JBR
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Journal of business-to-business marketing
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Journal of hospitality marketing & management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Journal of vacation marketing
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ECONIS (ZBW)
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1
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
2
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
3
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu
;
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
Saved in:
4
Charting the path between communication strategies and overseas purchasing service performance in the e-commerce context
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 997-1010
Persistent link: https://www.econbiz.de/10014285927
Saved in:
5
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
6
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
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