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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Byun, Hyun"
~subject:"Innovation adoption"
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Faculty & research / Insead : working paper series
Asia Pacific journal of marketing and logistics
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Factors influencing consumer use of a sport-branded app : the technology acceptance model integrating app quality and perceived enjoyment
Won, Doyeon
;
Chiu, Weisheng
;
Byun, Hyun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014285970
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