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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Chandon, Pierre"
~person:"Liao, Junyun"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
22
Konsumentenverhalten
22
Brand
3
Brand image
3
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3
Eating habit
3
Ernährungsverhalten
3
Experiment
3
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Chandon, Pierre
Liao, Junyun
Netessine, Serguei
14
Wertenbroch, Klaus
13
Nasiry, Javad
8
Popescu, Ioana
7
Wansink, Brian
7
Girotra, Karan
6
Liu, Matthew Tingchi
6
Smith, N. Craig
6
Soberman, David A.
6
Bruwer, Johan
5
Thaichon, Park
5
Chattopadhyay, Amitava
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Padmanabhan, V. T.
4
Plassmann, Hilke
4
Pornpitakpan, Chanthika
4
Singh, Jasjit
4
Teng, Nina
4
Adner, Ron
3
Ahn, Jiseon
3
Anisimova, Tatiana
3
Avci, Buket
3
Belavina, Elena
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Lajos, Joseph
3
Olsen, Svein O.
3
Popescu, Iona
3
Reinartz, Werner J.
3
Sayman, Serdar
3
Septianto, Felix
3
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INSEAD
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INSEAD-Wharton Alliance Center for Global Research & Development
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Faculty & research / Insead : working paper series
Asia Pacific journal of marketing and logistics
INSEAD Working Paper
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of the Academy of Marketing Science
2
Food policy : economics planning and politics of food and agriculture
1
INSEAD Business School Research Paper
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
The Routledge companion to consumer behavior
1
The journal of product & brand management
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
22
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1
Should carbon footprint labeling be mandatory for all food products? : RCT shows no benefit beyond labeling the top third
Chandon, Pierre
;
Chaaban, Jad
;
Doshi, Shemal
-
2023
Persistent link: https://www.econbiz.de/10014293117
Saved in:
2
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
Saved in:
3
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
4
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
5
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
6
Red Bull gives you incentive motivation : understanding placebo effects of energy drinks on human cognitive performance
Schmidt, Liane
;
Chandon, Pierre
;
Pessiglione, Mathias
; …
-
2017
Persistent link: https://www.econbiz.de/10011688774
Saved in:
7
Does Red Bull give wings to Vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann
;
Chandon, Pierre
;
Krishna, Aradhna
-
2017
Persistent link: https://www.econbiz.de/10011702747
Saved in:
8
Showing that "% off" always beats "% more": using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benefit
Chandon, Pierre
(
contributor
);
Mohan, Bhavya
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010485899
Saved in:
9
Percentage cost discounts always beat percentage benefit bonuses : helping consumers evaluate nominally equivalent percentage changes
Mohan, Bhavya
;
Chandon, Pierre
;
Riis, Jason
-
2014
-
Rev. vers. of 2014/52/MKT
Persistent link: https://www.econbiz.de/10010489102
Saved in:
10
Getting ahead of the Joneses : when equality increases conspicuous consumption among bottom-tier consumers
Ordabayeva, Nailya
;
Chandon, Pierre
-
2010
Persistent link: https://www.econbiz.de/10008798158
Saved in:
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