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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Chattopadhyay, Amitava"
~person:"Liao, Junyun"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
7
Konsumentenverhalten
7
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Theorie
3
Theory
3
Brand
2
Brand community
2
Estimation
2
Markenartikel
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Anger
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Arbeitspsychologie
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Beziehungsmarketing
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Brand community-swinging
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Brand loyalty
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Channel complementarity theory
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Foreign brands
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Geldillusion
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Knowledge-sharing behavior
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Money illusion
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Motivation
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Netnography
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Offline brand activity
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Product recalls
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Chattopadhyay, Amitava
Liao, Junyun
Chandon, Pierre
19
Netessine, Serguei
14
Wertenbroch, Klaus
13
Nasiry, Javad
8
Popescu, Ioana
7
Wansink, Brian
7
Girotra, Karan
6
Liu, Matthew Tingchi
6
Smith, N. Craig
6
Soberman, David A.
6
Bruwer, Johan
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Padmanabhan, V. T.
4
Plassmann, Hilke
4
Pornpitakpan, Chanthika
4
Singh, Jasjit
4
Teng, Nina
4
Adner, Ron
3
Ahn, Jiseon
3
Anisimova, Tatiana
3
Avci, Buket
3
Belavina, Elena
3
Cheah, Isaac
3
Chen, Jiawen
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Cho, Heetae
3
Fam, Kim Shyan
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Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Lajos, Joseph
3
Olsen, Svein O.
3
Popescu, Iona
3
Reinartz, Werner J.
3
Sayman, Serdar
3
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Faculty & research / Insead : working paper series
Asia Pacific journal of marketing and logistics
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
IIM Bangalore Research Paper
1
INSEAD Business School Research Paper
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
MSI reports : working paper series
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Sensory marketing : research on the sensuality of products
1
The journal of product & brand management
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ECONIS (ZBW)
7
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1
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
2
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
3
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
4
CAM : a spreading activation network model of subcategory postioning when categorization uncertainty is high
Katona, Zsolt
;
Lajos, Joseph
;
Chattopadhyay, Amitava
; …
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003565217
Saved in:
5
CAM : a spreading activation network model of subcategory construction
Katona, Zsolt
;
Lajos, Joseph
;
Chattopadhyay, Amitava
; …
-
2006
Persistent link: https://www.econbiz.de/10003406609
Saved in:
6
Going with your "gut feeling" : the importance and functional significance of affective cues in consumer judgement and choice
Darke, Peter R.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715931
Saved in:
7
Currency numerosity effects on the perceived value of transactions
Soman, Dilip
(
contributor
);
Wertenbroch, Klaus
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719515
Saved in:
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