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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Liao, Junyun"
~person:"Liu, Matthew Tingchi"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
9
Konsumentenverhalten
9
Brand image
5
Markenimage
5
Beziehungsmarketing
4
Brand management
4
Markenführung
4
Relationship marketing
4
Brand
3
Confidence
3
Markenartikel
3
Vertrauen
3
Brand community
2
Social Web
2
Social web
2
Anger
1
Arbeitspsychologie
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Brand community-swinging
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Brand loyalty
1
Brand origin misperception
1
Brand strength
1
Channel complementarity theory
1
China
1
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Country image
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Customer journey
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Customer valuation theory
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Customer value
1
Data protection
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Datenschutz
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Designation of origin
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E-commerce
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Electronic Commerce
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Entropy-based customer value score method
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Foreign brands
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Liao, Junyun
Liu, Matthew Tingchi
Chandon, Pierre
19
Netessine, Serguei
14
Wertenbroch, Klaus
13
Nasiry, Javad
8
Popescu, Ioana
7
Wansink, Brian
7
Girotra, Karan
6
Smith, N. Craig
6
Soberman, David A.
6
Bruwer, Johan
5
Thaichon, Park
5
Chattopadhyay, Amitava
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Padmanabhan, V. T.
4
Plassmann, Hilke
4
Pornpitakpan, Chanthika
4
Singh, Jasjit
4
Teng, Nina
4
Adner, Ron
3
Ahn, Jiseon
3
Anisimova, Tatiana
3
Avci, Buket
3
Belavina, Elena
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Lajos, Joseph
3
Olsen, Svein O.
3
Popescu, Iona
3
Reinartz, Werner J.
3
Sayman, Serdar
3
Septianto, Felix
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Faculty & research / Insead : working paper series
Asia Pacific journal of marketing and logistics
International journal of contemporary hospitality management
2
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
The journal of services marketing
2
European journal of marketing : EJM
1
Journal of fashion marketing and management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Nankai business review international
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
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The journal of product & brand management
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ECONIS (ZBW)
9
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1
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
2
Information disclosing willingness in mobile internet contexts
Gao, Bill Ming
;
Liu, Matthew Tingchi
;
Chu, Rongwei
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 108-129
Persistent link: https://www.econbiz.de/10013553038
Saved in:
3
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
4
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
5
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang
;
Liu, Matthew Tingchi
;
Liu, Yongdan
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
Saved in:
6
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
7
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
8
Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi
;
Brock, James L.
;
Shi, Gui Cheng
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
Saved in:
9
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi
;
Chu, Rongwei
;
Wong, IpKin Anthony
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
Saved in:
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