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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Liao, Junyun"
~person:"Reinartz, Werner J."
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
6
Konsumentenverhalten
6
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand
2
Brand community
2
Markenartikel
2
Anger
1
Arbeitspsychologie
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Product liability
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Product quality
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Product recalls
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Liao, Junyun
Reinartz, Werner J.
Chandon, Pierre
19
Netessine, Serguei
14
Wertenbroch, Klaus
13
Nasiry, Javad
8
Popescu, Ioana
7
Wansink, Brian
7
Girotra, Karan
6
Liu, Matthew Tingchi
6
Smith, N. Craig
6
Soberman, David A.
6
Bruwer, Johan
5
Thaichon, Park
5
Chattopadhyay, Amitava
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Padmanabhan, V. T.
4
Plassmann, Hilke
4
Pornpitakpan, Chanthika
4
Singh, Jasjit
4
Teng, Nina
4
Adner, Ron
3
Ahn, Jiseon
3
Anisimova, Tatiana
3
Avci, Buket
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Belavina, Elena
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Cheah, Isaac
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Chen, Jiawen
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Cho, Heetae
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Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
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Lajos, Joseph
3
Olsen, Svein O.
3
Popescu, Iona
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Faculty & research / Insead : working paper series
Asia Pacific journal of marketing and logistics
Journal of marketing
3
Journal of retailing
2
Handbook of research on customer equity in marketing
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Journal of service research : JSR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
6
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1
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
2
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
3
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
4
The self-generated validity of measured pruchase intentions
Chandon, Pierre
(
contributor
);
Morwitz, Vicki G.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379195
Saved in:
5
Measuring purchase intentions : a generalization of mere measurement effects and extension to self-generated validity effects
Chandon, Pierre
(
contributor
);
Morwitz, Vicki G.
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826525
Saved in:
6
Setting prices in an online world : when price costumization works (... and when it doesn't)
Reinartz, Werner J.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001630979
Saved in:
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