//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Liao, Junyun"
~person:"Soberman, David A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Preisdifferenzierung
3
Price discrimination
3
Advertising planning
2
Brand
2
Brand community
2
Direct selling
2
Direktvertrieb
2
Distribution channel
2
Incomplete information
2
Markenartikel
2
Preismanagement
2
Pricing strategy
2
Product differentiation
2
Produktdifferenzierung
2
Theorie
2
Theory
2
Unvollkommene Information
2
Vertriebsweg
2
Werbeplanung
2
Anger
1
Arbeitspsychologie
1
Beziehungsmarketing
1
Brand community-swinging
1
Brand loyalty
1
Channel complementarity theory
1
Einkaufszentrum
1
Foreign brands
1
Knowledge-sharing behavior
1
Markentreue
1
Motivation
1
Netnography
1
Offline brand activity
1
Organizational psychology
1
Personality psychology
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
6
Article
3
Type of publication (narrower categories)
All
Arbeitspapier
6
Working Paper
6
Graue Literatur
5
Non-commercial literature
5
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
9
Author
All
Liao, Junyun
Soberman, David A.
Chandon, Pierre
19
Netessine, Serguei
14
Wertenbroch, Klaus
13
Nasiry, Javad
8
Popescu, Ioana
7
Wansink, Brian
7
Girotra, Karan
6
Liu, Matthew Tingchi
6
Smith, N. Craig
6
Bruwer, Johan
5
Thaichon, Park
5
Chattopadhyay, Amitava
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Padmanabhan, V. T.
4
Plassmann, Hilke
4
Pornpitakpan, Chanthika
4
Singh, Jasjit
4
Teng, Nina
4
Adner, Ron
3
Ahn, Jiseon
3
Anisimova, Tatiana
3
Avci, Buket
3
Belavina, Elena
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Lajos, Joseph
3
Olsen, Svein O.
3
Popescu, Iona
3
Reinartz, Werner J.
3
Sayman, Serdar
3
Septianto, Felix
3
more ...
less ...
Institution
All
INSEAD
1
Published in...
All
Faculty & research / Insead : working paper series
Asia Pacific journal of marketing and logistics
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
2
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
3
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
4
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
5
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380495
Saved in:
6
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
7
Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
Saved in:
8
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001760257
Saved in:
9
The strategic role of outlet mall retailing
Coughlan, Anne T.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->