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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Innovation adoption"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Innovation adoption
Virales Marketing
Consumer behaviour
504
Konsumentenverhalten
504
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
76
Relationship marketing
76
Online retailing
51
Online-Handel
51
Customer satisfaction
50
Kundenzufriedenheit
50
China
47
Brand
44
Markenartikel
44
Dienstleistungsqualität
32
Service quality
32
Marketing management
31
Marketingmanagement
31
Advertising effects
28
Werbewirkung
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Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Designation of origin
26
E-commerce
26
Herkunftsbezeichnung
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Electronic Commerce
25
Theorie
24
Theory
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Confidence
23
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United States
23
Vertrauen
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Viral marketing
21
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Carrera, Clara
2
Chao, Chih-Wei
2
Martínez-de-Albéniz, Victor
2
Sosa, Manuel
2
Abbas, Jawad
1
Ahmed, Zeeshan
1
Anisimova, Tatiana
1
Bai, Xuesong
1
Bhaduri, Gargi
1
Byun, Hyun
1
Cahaya, Yohanes Ferry
1
Cai, Huifen
1
Casidy, Riza
1
Celik, Hakan
1
Chang, Chun-Ming
1
Cheah, Isaac
1
Chen, Chuanhong
1
Chen, Sixuan
1
Cheng, Calvin
1
Chinelato, Flavia Braga
1
Chiu, Weisheng
1
Cho, Yunjin
1
Chokkannan, Pradeepkumar
1
Chou, Szu-Yu
1
Chung, Cindy
1
Copeland, Lauren Reiter
1
Dai, Wenbin
1
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1
Dix, Steve
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Gao, Lingling
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Huang, Chia-I
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Hwang, Jinsoo
1
Jain, Nikunj Kumar
1
Jain, Vranda
1
Jamieson, Kyle
1
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Faculty & research / Insead : working paper series
Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
178
Journal of business research : JBR
152
International journal of hospitality management
81
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
International journal of business information systems : IJBIS
49
International journal of internet marketing and advertising : IJIMA
49
Cogent business & management
48
Journal of internet commerce
46
Technological forecasting & social change : an international journal
46
Psychology & marketing
44
International journal of contemporary hospitality management
38
Journal of hospitality marketing & management
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Electronic commerce research
37
Journal of marketing communications
36
Tourism management : research, policies, practice
36
International journal of consumer studies
33
Journal of travel and tourism marketing
33
International journal of electronic marketing and retailing : IJEMR
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International journal of technology marketing : IJTMkt
29
Journal of electronic commerce research : JECR
28
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
The journal of services marketing
27
Information systems research : ISR
26
The international journal of bank marketing : IJBM
26
The journal of product & brand management
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of marketing
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
22
SpringerLink / Bücher
22
The international review of retail, distribution and consumer research
22
Journal of Asian finance, economics and business : JAFEB
21
Journal of global marketing
21
Journal of international consumer marketing
21
Journal of retailing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
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1
The bright side of lower quality : evidence from restaurant exploration
Carrera, Clara
;
Martínez-de-Albéniz, Victor
;
Sosa, Manuel
-
2023
-
Revised version of 2020/29/TOM
Persistent link: https://www.econbiz.de/10014364609
Saved in:
2
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
3
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
4
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
5
Understanding Chinese Gen Z and their online shopping intentions through TAM
Copeland, Lauren Reiter
;
Bhaduri, Gargi
;
Huang, Ouya
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2361-2376
Persistent link: https://www.econbiz.de/10014430242
Saved in:
6
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu
;
Kaur, Jaspreet
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2395-2411
Persistent link: https://www.econbiz.de/10014430248
Saved in:
7
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao
;
Le, Hoang T. P. M.
;
Park, Jungkun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
Saved in:
8
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
9
What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming
;
Yen, Chiahui
;
Chou, Szu-Yu
;
Lo, Wen-Wan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2983-3007
Persistent link: https://www.econbiz.de/10014486564
Saved in:
10
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
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