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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Innovation adoption"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Innovation adoption
Consumer behaviour
390
Konsumentenverhalten
390
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
68
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
26
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
Social Web
26
Social web
26
Werbewirkung
26
E-commerce
24
Electronic Commerce
23
Confidence
21
Marketing management
21
Marketingmanagement
21
Vertrauen
21
Purchase intention
20
Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
19
Advertising
18
Werbung
18
Einzelhandel
17
India
17
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19
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Chao, Chih-Wei
2
Ahmed, Zeeshan
1
Bai, Xuesong
1
Bhaduri, Gargi
1
Byun, Hyun
1
Cahaya, Yohanes Ferry
1
Cai, Huifen
1
Celik, Hakan
1
Cheah, Isaac
1
Chen, Chuanhong
1
Chiu, Weisheng
1
Cho, Yunjin
1
Chokkannan, Pradeepkumar
1
Copeland, Lauren Reiter
1
Ding, Wenmei
1
Dix, Steve
1
Gao, Lingling
1
Gorman, Sarah
1
Hanif, Muhammad Shehzad
1
Huang, Chia-I
1
Huang, Ouya
1
Jain, Nikunj Kumar
1
Jain, Vranda
1
Jamieson, Kyle
1
Kaul, Dimple
1
Kaur, Jaspreet
1
Kautish, Pradeep
1
Laksamana, Patria
1
Lavuri, Rambabu
1
Le, Hoang T. P. M.
1
Li, Xueyan
1
Liu, Chih-Hsing
1
Mavondo, Felix
1
Mehmood, Khalid
1
Misra, Richa
1
Mumtaz, Muhammad Usman
1
Park, Jungkun
1
Pattusamy, Murugan
1
Reid, Mike
1
Reimers, Vaughan
1
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Faculty & research / Insead : working paper series
Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
78
International journal of business information systems : IJBIS
38
Journal of business research : JBR
37
Technological forecasting & social change : an international journal
37
Journal of internet commerce
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
The international journal of bank marketing : IJBM
23
Cogent business & management
22
International journal of e-business research : an official publication of the Information Resources Management Association
17
International journal of consumer studies
16
International journal of technology marketing : IJTMkt
16
Journal of Asian finance, economics and business : JAFEB
16
International journal of hospitality management
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Electronic commerce research
12
Global business review
12
Information systems management
12
International journal of electronic business
12
The international review of retail, distribution and consumer research
12
International journal of electronic finance : IJEF
11
International journal of electronic marketing and retailing : IJEMR
11
International journal of internet marketing and advertising : IJIMA
11
Psychology & marketing
11
International journal of bank marketing
10
International journal of business innovation and research
10
International journal of retail & distribution management
10
International journal of retail and distribution management
10
Journal of financial services marketing
10
Journal of global information management : an official publication of the Information Resources Management Association
10
Journal of hospitality marketing & management
10
International journal of contemporary hospitality management
9
International journal of enterprise information systems : an official publication of the Information Resources Management Association
9
Journal of Indian business research
9
Journal of electronic commerce research : JECR
9
Journal of global marketing
9
Journal of open innovation : technology, market, and complexity
9
Technology analysis & strategic management
9
The service industries journal
9
Information systems and e-business management : ISeB
8
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Understanding Chinese Gen Z and their online shopping intentions through TAM
Copeland, Lauren Reiter
;
Bhaduri, Gargi
;
Huang, Ouya
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2361-2376
Persistent link: https://www.econbiz.de/10014430242
Saved in:
2
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu
;
Kaur, Jaspreet
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2395-2411
Persistent link: https://www.econbiz.de/10014430248
Saved in:
3
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao
;
Le, Hoang T. P. M.
;
Park, Jungkun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
Saved in:
4
Influence of robots service quality on customers' acceptance in restaurants
Shah, Tejas R.
;
Kautish, Pradeep
;
Mehmood, Khalid
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3117-3137
Persistent link: https://www.econbiz.de/10014486641
Saved in:
5
Determining factors of continuance intention in mobile payment : fintech industry perspective
Laksamana, Patria
;
Suharyanto, Suharyanto
;
Cahaya, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1699-1718
Persistent link: https://www.econbiz.de/10014315797
Saved in:
6
Robo-advisor based on unified theory of acceptance and use of technology
Yeh, Hui-Chung
;
Yu, Min-Chun
;
Liu, Chih-Hsing
;
Huang, Chia-I
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 962-979
Persistent link: https://www.econbiz.de/10014285924
Saved in:
7
Factors influencing consumer use of a sport-branded app : the technology acceptance model integrating app quality and perceived enjoyment
Won, Doyeon
;
Chiu, Weisheng
;
Byun, Hyun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014285970
Saved in:
8
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
9
What drives customers towards mobile shopping? : an integrative technology continuance theory perspective
Jain, Nikunj Kumar
;
Kaul, Dimple
;
Sanyal, Priyavrat
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
5
,
pp. 922-943
Persistent link: https://www.econbiz.de/10013390851
Saved in:
10
What attracts me or prevents me from mobile shopping? : an adapted UTAUT2 model empirical research on behavioral intentions of aspirant young consumers in Pakistan
Hanif, Muhammad Shehzad
;
Wang, Min
;
Mumtaz, Muhammad Usman
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
5
,
pp. 1031-1059
Persistent link: https://www.econbiz.de/10013390976
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