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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
721
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Brand management
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Chandon, Pierre
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8
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Bilgihan, Anil
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Jeong, Miyoung
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Belavina, Elena
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Cai, Ruiying
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Denizci Guillet, Basak
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Global Brand Conference <11., 2016, Bradford>
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Faculty & research / Insead : working paper series
International journal of contemporary hospitality management
The journal of brand management : an international journal
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1,931
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1,897
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International journal of hospitality management
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cogent business & management
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
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Technological forecasting & social change : an international journal
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Journal of business ethics : JOBE
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The journal of services marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
721
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
The bright side of lower quality : evidence from restaurant exploration
Carrera, Clara
;
Martínez-de-Albéniz, Victor
;
Sosa, Manuel
-
2023
-
Revised version of 2020/29/TOM
Persistent link: https://www.econbiz.de/10014364609
Saved in:
5
The influencers’ world of "make-believe"
Kets de Vries, Manfred F. R.
-
2023
Persistent link: https://www.econbiz.de/10014280574
Saved in:
6
Should carbon footprint labeling be mandatory for all food products? : RCT shows no benefit beyond labeling the top third
Chandon, Pierre
;
Chaaban, Jad
;
Doshi, Shemal
-
2023
Persistent link: https://www.econbiz.de/10014293117
Saved in:
7
Measuring consumer visual interest using millions of text and image search
Bellet, Clement
;
Borah, Abhishek
;
Dubois, David
-
2023
Persistent link: https://www.econbiz.de/10013548992
Saved in:
8
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
9
Haute cuisine three-star restaurants’ representation on websites and dining guides : a lexicometric analysis
Montargot, Nathalie
;
Kallmünzer, Andreas
;
Kraus, Sascha
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3376-3393
Persistent link: https://www.econbiz.de/10013412897
Saved in:
10
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
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