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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Das, Gopal"
~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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AHP approach
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AHP-Verfahren
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Brand image
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Brand management
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Confidence
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Corporate reputation
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Decision
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Decision theory
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E-commerce
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Einzelhandel
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Electronic Commerce
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Markenführung
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Das, Gopal
Netessine, Serguei
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Singh, Jasjit
3
Teng, Nina
3
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Jain, Dipak
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Khare, Arpita
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Singh, Siddarth S.
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Acharyulu, G. V. R. K.
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Akrimi, Yosra
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Al Haj Dawood, Emilia
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Al Khasawneh, Mohammad Hamdi
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Awan, Tahir Mumtaz
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Bateman, Patrick J.
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Belanche, Daniel
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Berger, Katja L.
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Bhardwaj, Preshth
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Bhatnagar, Amit
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Borle, Sharad
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Brown, Cheryl O.
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Faculty & research / Insead : working paper series
International journal of electronic marketing and retailing : IJEMR
Journal of retailing and consumer services
4
Global business review
1
International journal of Indian culture and business management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
2
Impact of store image on store loyalty and purchase intention : does it vary across gender?
Das, Gopal
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 52-71
Persistent link: https://www.econbiz.de/10010483692
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