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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"India"
~subject:"Relationship marketing"
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Search: subject_exact:"Consumer Behaviour"
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India
Relationship marketing
Consumer behaviour
283
Konsumentenverhalten
283
Online retailing
92
Online-Handel
92
E-commerce
49
Electronic Commerce
49
Internet marketing
48
Online-Marketing
48
Beziehungsmarketing
46
Social Web
40
Social web
40
Customer satisfaction
37
Kundenzufriedenheit
37
Einzelhandel
34
Retail trade
34
Brand management
23
Confidence
23
Dienstleistungsqualität
23
Markenführung
23
Service quality
23
Vertrauen
23
Theorie
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Theory
22
Viral marketing
22
Virales Marketing
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consumer behaviour
19
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17
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online shopping
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trust
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Netessine, Serguei
3
Singh, Jasjit
3
Teng, Nina
3
Bajpai, Naval
2
Chandra, Bibhas
2
Das, Gopal
2
Di Fatta, Davide
2
Gera, Navneet
2
Jain, Dipak
2
Khare, Arpita
2
Kumar, Sumit
2
Singh, Shalini
2
Singh, Siddarth S.
2
Verma, Hemraj
2
Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Al Haj Dawood, Emilia
1
Al Khasawneh, Mohammad Hamdi
1
Al Naimi, Husam
1
Al-Adwan, Ahmad Samed
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Alhorani, Alaa
1
Anh Chi Phan
1
Arroyo, Pilar
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Baskaran, Kamaladevi
1
Bateman, Patrick J.
1
Belanche, Daniel
1
Berger, Katja L.
1
Bhardwaj, Preshth
1
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1
Bhattacharya, Sonali
1
Borle, Sharad
1
Brown, Cheryl O.
1
Cadario, Romain
1
Cardoso, Margarida
1
Carrete-Lucero, Lorena de la Paz
1
Casaló, Luis V.
1
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Faculty & research / Insead : working paper series
International journal of electronic marketing and retailing : IJEMR
Journal of retailing and consumer services
475
Journal of business research : JBR
349
International journal of hospitality management
164
The journal of services marketing
118
The journal of product & brand management
101
Asia Pacific journal of marketing and logistics
84
The journal of brand management : an international journal
80
Cogent business & management
78
Journal of the Academy of Marketing Science
76
Psychology & marketing
76
Journal of hospitality marketing & management
74
International journal of Indian culture and business management
70
International journal of contemporary hospitality management
69
Journal of retailing
67
Journal of travel and tourism marketing
66
Journal of strategic marketing
64
The service industries journal
63
Marketing intelligence & planning
62
International journal of retail & distribution management
61
Global business review
55
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
International journal of internet marketing and advertising : IJIMA
54
The international review of retail, distribution and consumer research
54
The international journal of bank marketing : IJBM
53
Journal of marketing
51
European journal of marketing : EJM
50
Services marketing quarterly
50
Tourism management : research, policies, practice
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Journal of service research : JSR
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of retail and distribution management
45
SpringerLink / Bücher
45
International journal of consumer studies
43
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Journal of international consumer marketing
43
Journal of internet commerce
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
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ECONIS (ZBW)
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Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
Saved in:
2
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
3
Shopping orientations and its influence on online purchase intention : a study of young adults
Meppurath, Daly Paulose
;
Varghese, Roshna
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 105-135
Persistent link: https://www.econbiz.de/10012695462
Saved in:
4
Precommitment-based pricing
Berger, Katja L.
;
Schamp, Christina
;
Heitmann, Mark
; …
-
2021
Persistent link: https://www.econbiz.de/10012605689
Saved in:
5
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
6
The impact of touchpoints on customer engagement : the mediating role of relationship quality and brand attachment
Surasak Suthongwan
;
Chanongkorn Kuntonbutr
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014310005
Saved in:
7
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh
;
Tran Manh Dung
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
Saved in:
8
Stimulators of impulse buying behaviour : an analysis of Pakistan's readymade garment buyers
Nawaz, Nainan
;
Rehman, Hina
;
Kashif, Sadaf
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 202-224
Persistent link: https://www.econbiz.de/10014310011
Saved in:
9
How e-service quality influence post-purchase behaviour : the mediating role of perceived value and the moderating of perceived risk
Ha Thu Nguyen
;
Anh Chi Phan
;
Phuong Hien Nguyen
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 257-274
Persistent link: https://www.econbiz.de/10014310029
Saved in:
10
Shopping website selection for lifestyle products using the AHP and TOPSIS methods under fuzzy environment
Kumar, Sumit
;
Wadhwa, Soni
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 313-349
Persistent link: https://www.econbiz.de/10014310044
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