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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Nachfrage"
~subject:"Produktdifferenzierung"
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Search: subject_exact:"Consumer Behaviour"
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Nachfrage
Produktdifferenzierung
Consumer behaviour
402
Konsumentenverhalten
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Brand management
59
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59
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52
Theory
52
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50
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Netessine, Serguei
2
Ouazad, Amine
2
Rancière, Romain
2
Soberman, David A.
2
Tan, Tom Fangyun
2
Chu, Junhong
1
Guler, Ali Umut
1
Hitt, Lorin
1
Hitt, Lorin M.
1
Huang, Pei
1
Huang, Zhongqiang Tak
1
Keh, Hean Tat
1
Kwong, Jessica Y. Y.
1
Padmanabhan, V. T.
1
Rajiv, Surendra
1
Sun, Li
1
Sun, Luping
1
Wang, Xia
1
Wei, Yuansheng
1
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Faculty & research / Insead : working paper series
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of industrial organization
21
Management science : journal of the Institute for Operations Research and the Management Sciences
17
NBER working paper series
16
Applied economics
15
Discussion paper / Centre for Economic Policy Research
15
Working paper / National Bureau of Economic Research, Inc.
15
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CESifo working papers
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Journal of marketing research : JMR
12
Economics letters
11
Agricultural and resource economics review : ARER
10
American journal of agricultural economics
10
European journal of operational research : EJOR
9
Journal of retailing and consumer services
9
Food policy : economics planning and politics of food and agriculture
8
Journal of revenue and pricing management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Discussion paper / Tinbergen Institute
7
Energy economics
7
Journal of economic behavior & organization : JEBO
7
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7
The Rand journal of economics
7
Agricultural economics : the journal of the International Association of Agricultural Economists
6
Applied economics letters
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Discussion paper series / IZA
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Information systems research : ISR
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International journal of production economics
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
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The American economic review
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5
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Economic theory : official journal of the Society for the Advancement of Economic Theory
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Journal of economic theory
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1
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
2
A model of product compatibility introduction with consumer recognition
Wei, Yuansheng
;
Huang, Pei
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 613-629
Persistent link: https://www.econbiz.de/10012152469
Saved in:
3
An empirical study of the impact of product variety on demand concentration
Tan, Tom Fangyun
;
Netessine, Serguei
;
Hitt, Lorin
-
2016
-
Revised version of 2015/32/TOM/ACGRE
Persistent link: https://www.econbiz.de/10011588644
Saved in:
4
Is Tom Cruise threatened? : an empirical study of the impact of product variety on demand concentration
Tan, Tom Fangyun
;
Netessine, Serguei
;
Hitt, Lorin M.
-
2016
-
Revised version of 2016/33/TOM/ACGRE
Persistent link: https://www.econbiz.de/10011685090
Saved in:
5
Structural demand estimation with borrowing constraints
Ouazad, Amine
;
Rancière, Romain
-
2015
-
Rev. vers. of 2015/72/EPS
Persistent link: https://www.econbiz.de/10011409959
Saved in:
6
Structural demand estimation with borrowing constraints
Ouazad, Amine
;
Rancière, Romain
-
2015
Persistent link: https://www.econbiz.de/10011567416
Saved in:
7
Feature overload
Zhang, Kaifu
;
Padmanabhan, V. T.
-
2011
Persistent link: https://www.econbiz.de/10009375632
Saved in:
8
Beyond the more the merrier : the variety effect and consumer heterogeneity in system markets
Sun, Li
;
Rajiv, Surendra
;
Chu, Junhong
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 261-275
Persistent link: https://www.econbiz.de/10011527084
Saved in:
9
Illusion of variety : lower readability enhances perceived variety
Huang, Zhongqiang Tak
;
Kwong, Jessica Y. Y.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 674-687
Persistent link: https://www.econbiz.de/10011597021
Saved in:
10
Consumer responses to variety in product bundles : the moderating role of evaluation mode
Wang, Xia
;
Sun, Luping
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 335-342
Persistent link: https://www.econbiz.de/10010223401
Saved in:
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