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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Markenführung"
~subject:"Theory"
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Consumer behaviour
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Wertenbroch, Klaus
6
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3
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2
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2
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Faculty & research / Insead : working paper series
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
446
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297
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295
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Journal of the Academy of Marketing Science
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European journal of operational research : EJOR
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Economics letters
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International journal of industrial organization
53
International marketing review
52
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Journal of economic behavior & organization : JEBO
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ECONIS (ZBW)
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1
Consumer (mis)behavior and public policy intervention
Wertenbroch, Klaus
-
2016
Persistent link: https://www.econbiz.de/10011695289
Saved in:
2
The use and value of social network information in selective selling
Momot, Ruslan
;
Belavina, Elena
;
Girotra, Karan
-
2016
Persistent link: https://www.econbiz.de/10011595401
Saved in:
3
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
4
The influence of social crowding on brand attachment
Huang, Xun Irene
;
Huang, Zhongqiang Tak
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
Saved in:
5
Consumer and object experience in the internet of things : an assemblage theory approach
Hoffman, Donna L.
;
Novak, Thomas P.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1178-1204
Persistent link: https://www.econbiz.de/10011844166
Saved in:
6
Better or different? : how political ideology shapes preferences for differentiation in the social hierarchy
Ordabayeva, Nailya
;
Fernandes, Daniel
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 227-250
Persistent link: https://www.econbiz.de/10011900535
Saved in:
7
Periodic pricing and perceived contract benefits
Atlas, Stephen A.
;
Bartels, Daniel M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 350-364
Persistent link: https://www.econbiz.de/10011900561
Saved in:
8
The minimal deviation effect : numbers just above a categorical boundary enhance consumer desire
Huang, Yunhui
;
Gong, Han
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 775-791
Persistent link: https://www.econbiz.de/10011951057
Saved in:
9
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
10
Analyzing recurrent customer purchases and unobserved defections : a Bayesian data augmentation scheme
Borle, Sharad
;
Singh, Siddarth S.
;
Jain, Dipak
-
2013
Persistent link: https://www.econbiz.de/10010188604
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