//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Consumer behaviour
553
Konsumentenverhalten
553
Online retailing
115
Online-Handel
115
Beziehungsmarketing
114
Relationship marketing
114
Online-Marketing
71
Social Web
70
Social web
70
E-commerce
69
Electronic Commerce
69
Brand management
68
Markenführung
68
Customer satisfaction
52
Kundenzufriedenheit
52
Brand image
49
Markenimage
49
Viral marketing
44
Virales Marketing
44
Dienstleistungsqualität
42
Service quality
42
USA
42
United States
42
Theorie
37
Theory
37
Brand
33
Einzelhandel
33
Markenartikel
33
Marketing management
33
Marketingmanagement
33
Retail trade
33
Confidence
29
Vertrauen
29
Preismanagement
27
Pricing strategy
27
Advertising effects
25
Innovation adoption
25
Innovationsakzeptanz
25
Werbewirkung
25
more ...
less ...
Online availability
All
Undetermined
56
Free
7
Type of publication
All
Article
70
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
70
Aufsatz in Zeitschrift
70
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
71
Author
All
Aiken, K. Damon
2
Aslam, Wajeeha
2
Farhat, Kashif
2
Grewal, Dhruv
2
Mokhtar, Sany Sanuri Mohd
2
Shin, Sohyoun
2
Sotgiu, Francesca
2
Aguirre, Elizabeth
1
Ahuja, Vandana
1
Akar, Erkan
1
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Aravindakshan, Ashwin
1
Awan, Mahmood A.
1
Babin, Barry J.
1
Balaji, M. S.
1
Baldus, Brian J.
1
Bat, Tuya
1
Beitelspacher, Lauren Skinner
1
Bellet, Clement
1
Bernritter, Stefan F.
1
Bhatt, Anil
1
Bleier, Alexander
1
Borah, Abhishek
1
Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
1
Chaiy, Seoil
1
Chandrasekaran, Deepa
1
Chawla, Deepak
1
Chen, Cheng-Hua
1
Chen, Chun-Der
1
Chieng, Fayrere
1
Choe, Pilsung
1
Chou, Shih Yung
1
Constantinides, Efthymios
1
more ...
less ...
Published in...
All
Faculty & research / Insead : working paper series
Journal of internet commerce
Journal of the Academy of Marketing Science
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
more ...
less ...
Source
All
ECONIS (ZBW)
71
Showing
1
-
10
of
71
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Measuring consumer visual interest using millions of text and image search
Bellet, Clement
;
Borah, Abhishek
;
Dubois, David
-
2023
Persistent link: https://www.econbiz.de/10013548992
Saved in:
2
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
3
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
4
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
5
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
6
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
7
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
8
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
9
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
10
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->