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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Preismanagement"
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Preismanagement
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Nasiry, Javad
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Faculty & research / Insead : working paper series
Journal of marketing
Working paper / National Bureau of Economic Research, Inc.
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70
Management science : journal of the Institute for Operations Research and the Management Sciences
66
Journal of retailing and consumer services
64
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55
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1
Precommitment-based pricing
Berger, Katja L.
;
Schamp, Christina
;
Heitmann, Mark
; …
-
2021
Persistent link: https://www.econbiz.de/10012605689
Saved in:
2
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
3
Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra Pratap KC
;
Mak, Vincent
;
Ofek, Elie
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
Saved in:
4
Barbarians at the store? : private equity, products, and consumers
Fracassi, Cesare
;
Previtero, Alessandro
;
Sheen, Albert W.
-
2020
Persistent link: https://www.econbiz.de/10012255800
Saved in:
5
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
6
The control-effort trade-off in participative pricing : how easing pricing decisions enhances purchase outcomes
Wang, Cindy Xin
;
Beck, Joshua T.
;
Hong, Yuan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012608742
Saved in:
7
Pricing when customers care about fairness but misinfer markups
Eyster, Erik
;
Madarász, Kristóf
;
Michaillat, Pascal
-
2017
Persistent link: https://www.econbiz.de/10011740834
Saved in:
8
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
9
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
10
Are consumers strategic? : structural estimation from the air-travel industry
Li, Jun
;
Granado, Nelson
;
Netessine, Serguei
-
2013
-
Rev. vers. of 2013/03/TOM/ACGRE
Persistent link: https://www.econbiz.de/10010242174
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