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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~person:"Chandon, Pierre"
~person:"Houston, Mark B."
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
23
Konsumentenverhalten
23
Eating habit
3
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3
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3
Share Economy
3
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3
sharing economy
3
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Chandon, Pierre
Houston, Mark B.
Netessine, Serguei
14
Wertenbroch, Klaus
13
Wansink, Brian
9
Nasiry, Javad
8
Grewal, Dhruv
7
Palmatier, Robert W.
7
Popescu, Ioana
7
Girotra, Karan
6
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6
Reinartz, Werner J.
6
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6
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6
Haws, Kelly L.
5
Katona, Zsolt
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Chattopadhyay, Amitava
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Jerath, Kinshuk
4
Padmanabhan, V. T.
4
Plassmann, Hilke
4
Schreier, Martin
4
Singh, Jasjit
4
Teng, Nina
4
Adner, Ron
3
Ailawadi, Kusum L.
3
Avci, Buket
3
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3
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3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
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3
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Faculty & research / Insead : working paper series
Journal of marketing
Journal of the Academy of Marketing Science
4
INSEAD Working Paper
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Food policy : economics planning and politics of food and agriculture
1
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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The Routledge companion to consumer behavior
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ECONIS (ZBW)
23
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1
Should carbon footprint labeling be mandatory for all food products? : RCT shows no benefit beyond labeling the top third
Chandon, Pierre
;
Chaaban, Jad
;
Doshi, Shemal
-
2023
Persistent link: https://www.econbiz.de/10014293117
Saved in:
2
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
Saved in:
3
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
4
Red Bull gives you incentive motivation : understanding placebo effects of energy drinks on human cognitive performance
Schmidt, Liane
;
Chandon, Pierre
;
Pessiglione, Mathias
; …
-
2017
Persistent link: https://www.econbiz.de/10011688774
Saved in:
5
Does Red Bull give wings to Vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann
;
Chandon, Pierre
;
Krishna, Aradhna
-
2017
Persistent link: https://www.econbiz.de/10011702747
Saved in:
6
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
7
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
8
Showing that "% off" always beats "% more": using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benefit
Chandon, Pierre
(
contributor
);
Mohan, Bhavya
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010485899
Saved in:
9
Percentage cost discounts always beat percentage benefit bonuses : helping consumers evaluate nominally equivalent percentage changes
Mohan, Bhavya
;
Chandon, Pierre
;
Riis, Jason
-
2014
-
Rev. vers. of 2014/52/MKT
Persistent link: https://www.econbiz.de/10010489102
Saved in:
10
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
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