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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~person:"Chandon, Pierre"
~subject:"Customer Orientation"
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Journal of marketing
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Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
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