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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~person:"Chattopadhyay, Amitava"
~person:"Fang, Eric"
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Consumer behaviour
7
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3
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Beziehungsmarketing
2
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2
Relationship marketing
2
Schätzung
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Chattopadhyay, Amitava
Fang, Eric
Chandon, Pierre
19
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14
Wertenbroch, Klaus
13
Wansink, Brian
9
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8
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Faculty & research / Insead : working paper series
Journal of marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
IIM Bangalore Research Paper
1
INSEAD Business School Research Paper
1
Information systems research : ISR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of marketing research
1
Journal of marketing research : JMR
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Journal of retailing
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MSI reports : working paper series
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Sensory marketing : research on the sensuality of products
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ECONIS (ZBW)
7
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Group marketing : theory, mechanisms, and dynamics
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011734792
Saved in:
3
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
4
CAM : a spreading activation network model of subcategory postioning when categorization uncertainty is high
Katona, Zsolt
;
Lajos, Joseph
;
Chattopadhyay, Amitava
; …
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003565217
Saved in:
5
CAM : a spreading activation network model of subcategory construction
Katona, Zsolt
;
Lajos, Joseph
;
Chattopadhyay, Amitava
; …
-
2006
Persistent link: https://www.econbiz.de/10003406609
Saved in:
6
Going with your "gut feeling" : the importance and functional significance of affective cues in consumer judgement and choice
Darke, Peter R.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715931
Saved in:
7
Currency numerosity effects on the perceived value of transactions
Soman, Dilip
(
contributor
);
Wertenbroch, Klaus
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719515
Saved in:
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