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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~person:"Fang, Eric"
~person:"MacInnis, Deborah J."
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Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
2
Brand image
2
Brand management
2
Emotion
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Angst
1
Anxiety
1
Arbeitsgruppe
1
Bibliometrics
1
Bibliometrie
1
Collective action
1
E-commerce
1
Electronic Commerce
1
Experiment
1
Group decision-making
1
Gruppenentscheidung
1
Innovation
1
Innovation diffusion
1
Innovationsdiffusion
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Internet marketing
1
Kollektives Handeln
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Kundenbindungsprogramm
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Lieferantenmanagement
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Loyalty program
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Market research
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Marketingmanagement
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Marktforschung
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1
Online retailing
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Online-Handel
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Online-Marketing
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Fang, Eric
MacInnis, Deborah J.
Chandon, Pierre
19
Netessine, Serguei
14
Wertenbroch, Klaus
13
Wansink, Brian
9
Nasiry, Javad
8
Grewal, Dhruv
7
Palmatier, Robert W.
7
Popescu, Ioana
7
Girotra, Karan
6
Kumar, V.
6
Reinartz, Werner J.
6
Smith, N. Craig
6
Soberman, David A.
6
Haws, Kelly L.
5
Katona, Zsolt
5
Walker Reczek, Rebecca
5
White, Katherine
5
Chattopadhyay, Amitava
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Jerath, Kinshuk
4
Padmanabhan, V. T.
4
Plassmann, Hilke
4
Schreier, Martin
4
Singh, Jasjit
4
Teng, Nina
4
Adner, Ron
3
Ailawadi, Kusum L.
3
Avci, Buket
3
Barone, Michael J.
3
Belavina, Elena
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
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Faculty & research / Insead : working paper series
Journal of marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
AMS review : official publication of the Academy of Marketing Science
1
Advertising and Consumer Psychology
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
Foundations and trends in marketing : FTMKT
1
Handbook of brand relationships
1
Handbook on brand and experience management
1
Information systems research : ISR
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Marketing Science Working Paper Series
1
Marshall School of Business Working Paper
1
Report / Marketing Science Institute
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
3
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
4
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
5
Group marketing : theory, mechanisms, and dynamics
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011734792
Saved in:
6
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
7
Savoring an upcoming experience affects ongoing and remembered consumption enjoyment
Chun, HaeEun Helen
;
Diehl, Kristin
;
MacInnis, Deborah J.
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011697841
Saved in:
8
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
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