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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~person:"Fang, Eric"
~person:"Plassmann, Hilke"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
7
Konsumentenverhalten
7
Neuroscience
3
Neurowissenschaften
3
Beziehungsmarketing
2
Neuromarketing
2
Relationship marketing
2
Affective Pain-processing Pathways
1
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1
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1
Behavioral economics
1
Cognition
1
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1
Consumer Neuroscience
1
E-commerce
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Electronic Commerce
1
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Group decision-making
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1
Incentive Motivation
1
Incentives
1
Kognition
1
Kollektives Handeln
1
Kundenbindungsprogramm
1
Leistungsanreiz
1
Leistungsmotivation
1
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Marketingmanagement
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Microeconomic Theory
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Fang, Eric
Plassmann, Hilke
Chandon, Pierre
19
Netessine, Serguei
14
Wertenbroch, Klaus
13
Wansink, Brian
9
Nasiry, Javad
8
Grewal, Dhruv
7
Palmatier, Robert W.
7
Popescu, Ioana
7
Girotra, Karan
6
Kumar, V.
6
Reinartz, Werner J.
6
Smith, N. Craig
6
Soberman, David A.
6
Haws, Kelly L.
5
Katona, Zsolt
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Chattopadhyay, Amitava
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Jerath, Kinshuk
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Padmanabhan, V. T.
4
Schreier, Martin
4
Singh, Jasjit
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Teng, Nina
4
Adner, Ron
3
Ailawadi, Kusum L.
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Avci, Buket
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Barone, Michael J.
3
Belavina, Elena
3
Bijmolt, Tammo H. A.
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Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
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Faculty & research / Insead : working paper series
Journal of marketing
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Distribution & Handel
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Information systems research : ISR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
Organizational research methods : ORM
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Stanford University Graduate School of Business research paper
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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ECONIS (ZBW)
7
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"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Red Bull gives you incentive motivation : understanding placebo effects of energy drinks on human cognitive performance
Schmidt, Liane
;
Chandon, Pierre
;
Pessiglione, Mathias
; …
-
2017
Persistent link: https://www.econbiz.de/10011688774
Saved in:
3
Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
Saved in:
4
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
-
Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
Saved in:
5
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
Saved in:
6
Group marketing : theory, mechanisms, and dynamics
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011734792
Saved in:
7
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
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