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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"Großbritannien"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Großbritannien
Consumer behaviour
420
Konsumentenverhalten
420
Markenführung
49
Beziehungsmarketing
39
Relationship marketing
39
Brand image
35
Markenimage
35
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1
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Faculty & research / Insead : working paper series
Journal of marketing management : MM
Journal of business research : JBR
404
The journal of product & brand management
286
Journal of retailing and consumer services
276
The journal of brand management : an international journal
265
Psychology & marketing
99
European journal of marketing : EJM
95
Asia Pacific journal of marketing and logistics
85
International journal of consumer studies
81
International journal of hospitality management
81
Journal of marketing communications
75
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
59
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
SpringerLink / Bücher
52
Journal of fashion marketing and management
51
International marketing review
50
Journal of strategic marketing
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
The journal of consumer marketing
47
Journal of global marketing
45
International journal of retail & distribution management
44
Journal of marketing
43
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Qualitative market research : an international journal
37
Journal of international marketing
35
International journal of contemporary hospitality management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of retailing
34
The international review of retail, distribution and consumer research
34
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ECONIS (ZBW)
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
To follow the yellow brick road : exploring the journey to mental well-being consumption
Wyllie, Jessica
;
Carlson, Jamie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1557-1586
Persistent link: https://www.econbiz.de/10012042294
Saved in:
3
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
4
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
5
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
6
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
7
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
8
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
9
Consumers' identities and compartmentalisation tendencies in alcohol consumption
Gregory-Smith, Diana
;
Manika, Danae
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 942-972
Persistent link: https://www.econbiz.de/10011753492
Saved in:
10
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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