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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Aravindakshan, Ashwin"
~subject:"Internet marketing"
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How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
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