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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Ruyter, Ko de"
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Ruyter, Ko de
Chandon, Pierre
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Faculty & research / Insead : working paper series
Journal of the Academy of Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim
;
Keeling, Debbie I.
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
Saved in:
2
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
Saved in:
3
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
4
Making SENS : exploring the antecedents and impact of store environmental stewardship climate
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 497-515
Persistent link: https://www.econbiz.de/10011563228
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