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Consumer behaviour
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Brand management
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Chattopadhyay, Amitava
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Grappi, Silvia
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Padmanabhan, V. T.
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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Cogent business & management
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The international review of retail, distribution and consumer research
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Journal of the Academy of Marketing Science
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Technological forecasting & social change : an international journal
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International journal of contemporary hospitality management
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Journal of business ethics : JOBE
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The journal of services marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
460
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61
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
62
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
63
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
64
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
65
Employee and visitor interactions in museums as a driver to convey the museum brand identity : an exploratory study approach from Picasso museums
Ferreiro-Rosende, Érica
;
Morere-Molinero, Nuria
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 383-399
Persistent link: https://www.econbiz.de/10013270441
Saved in:
66
Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
Saved in:
67
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
68
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
69
Reading between the stars : understanding the effects of online customer reviews on product demand
Cho, Hallie S.
;
Hasija, Sameer
;
Sosa, Manuel E.
-
2018
Persistent link: https://www.econbiz.de/10012056933
Saved in:
70
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
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