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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of services marketing"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Consumer behaviour
1,087
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1,087
USA
309
United States
309
Beziehungsmarketing
152
Relationship marketing
152
Dienstleistungsqualität
116
Service quality
116
Customer satisfaction
112
Kundenzufriedenheit
112
Theorie
112
Theory
112
Brand image
71
Markenimage
71
Brand management
62
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48
Online retailing
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Online-Handel
48
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48
Emotion
47
Brand
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Einzelhandel
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Markenartikel
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42
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35
Viral marketing
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34
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Social web
33
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Chandon, Pierre
19
Netessine, Serguei
14
Wertenbroch, Klaus
13
Nasiry, Javad
8
Wansink, Brian
8
Cawley, John H.
7
Gruber, Jonathan
7
Mattila, Anna S.
7
Nevo, Aviv
7
Popescu, Ioana
7
Sharma, Piyush
7
Abaluck, Jason
6
Girotra, Karan
6
Laibson, David I.
6
Smith, N. Craig
6
Soberman, David A.
6
Allcott, Hunt
5
Einav, Liran
5
Hollebeek, Linda D.
5
Hurd, Michael D.
5
Klaus, Philipp
5
Knittel, Christopher R.
5
Lysonski, Steven
5
Mullainathan, Sendhil
5
Stephens, Melvin
5
Agarwal, Sumit
4
Baker, Scott
4
Beshears, John
4
Bronnenberg, Bart J.
4
Carroll, Chris
4
Chan, Kara
4
Chattopadhyay, Amitava
4
Choi, James J.
4
Daunt, Kate L.
4
Durvasula, Srinivas
4
Fisman, Raymond
4
Gillingham, Kenneth
4
Harris, Lloyd C.
4
Hastings, Justine S.
4
Hendel, Igal
4
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INSEAD
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INSEAD-Wharton Alliance Center for Global Research & Development
2
Opportunity Insights Team
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Faculty & research / Insead : working paper series
The journal of consumer marketing
The journal of services marketing
Working paper / National Bureau of Economic Research, Inc.
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
1,088
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
3
The bright side of lower quality : evidence from restaurant exploration
Carrera, Clara
;
Martínez-de-Albéniz, Victor
;
Sosa, Manuel
-
2023
-
Revised version of 2020/29/TOM
Persistent link: https://www.econbiz.de/10014364609
Saved in:
4
The influencers’ world of "make-believe"
Kets de Vries, Manfred F. R.
-
2023
Persistent link: https://www.econbiz.de/10014280574
Saved in:
5
Should carbon footprint labeling be mandatory for all food products? : RCT shows no benefit beyond labeling the top third
Chandon, Pierre
;
Chaaban, Jad
;
Doshi, Shemal
-
2023
Persistent link: https://www.econbiz.de/10014293117
Saved in:
6
Measuring consumer visual interest using millions of text and image search
Bellet, Clement
;
Borah, Abhishek
;
Dubois, David
-
2023
Persistent link: https://www.econbiz.de/10013548992
Saved in:
7
Deepening our empathy with the many voices of society : a social psychological approach to information search and analytics
Midgley, David F.
;
Mukherjee, Arnab
;
Sarkar, Sushmita
-
2022
Persistent link: https://www.econbiz.de/10013177147
Saved in:
8
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
9
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
Saved in:
10
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
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