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isPartOf:"Gabler Edition Wissenschaft"
type_genre:"Advisory report"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~isPartOf:"International journal of commerce and management"
~type_genre:"Case study"
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Search: subject_exact:"Small and medium-sized enterprises"
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KMU
29
SME
29
Marketing
7
Marketing management
5
Marketingmanagement
5
Competitive advantage
4
Deutschland
4
Germany
4
Globalisierung
4
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3
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Padmore, Jo
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Akunuri, Jaya
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Gabler Edition Wissenschaft
Entrepreneurship marketing : principles and practice of SME marketing
International journal of commerce and management
Wissensmanagement im Mittelstand : Grundlagen - Lösungen - Praxisbeispiele
15
IFM-Materialien
9
International journal of management practice : IJMP
9
Journal of small business and enterprise development
9
Cases on SMEs and open innovation : applications and investigations
8
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
Untersuchungen des Rheinisch-Westfälischen Instituts für Wirtschaftsforschung
7
Göttinger handwerkswirtschaftliche Studien
5
Herausforderung Reorganisation : ein Leitfaden zur Einführung ganzheitlicher Geschäftsmodelle in kleinen und mittleren Unternehmen
5
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
5
SMEs and open innovation : global cases and initiatives
5
Strategic innovation in small firms : an international analysis of innovation and strategic decision making in small to medium sized enterprises
5
Berichte aus der Betriebswirtschaft
4
Der Aufgabenbezogene Informationsaustausch : zeitweilige partizipative Gruppenarbeit zur Problemlösung ; mit besonderem Blick auf Organisationsentwicklung, Wissensmanagement und betriebliche Gesundheitsvorsorge
4
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
4
Gabler-Edition Wissenschaft / Schriften zur Mittelstandsforschung
4
HMD : Praxis der Wirtschaftsinformatik
4
International journal of business excellence
4
International journal of globalisation and small business : IJGSB
4
International journal of technology management : IJTM
4
Long range planning : LRP ; international journal of strategic management
4
Schriftenreihe Strategisches Management
4
The international journal of entrepreneurship and innovation
4
The international journal of human resource management
4
Veröffentlichung des Seminars für Handwerkswesen an der Universität Göttingen, Forschungsinstitut im Deutschen Handwerksinstitut e.V.
4
Zeitschrift für KMU und Entrepreneurship : ZfKE
4
Change Management Praxisfälle : Veränderungsschwerpunkte Organisation, Team, Individuum
3
Contemporary challenges to international business
3
Gabler Research
3
Harvard-Business-Manager : das Wissen der Besten
3
IMADI.net-Projektbericht
3
Ifo-Dresden-Studien
3
Ifo-Studien zu Handels- und Dienstleistungsfragen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovation and entrepreneurship : successful start-ups and businesses in emerging economies
3
International journal of business information systems : IJBIS
3
International journal of production research
3
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ECONIS (ZBW)
29
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1
Blues and hues for Color Valley
Metha, Seema
;
Singh, Tarika
;
Saxena, Tanjul
- In:
International journal of commerce and management
22
(
2012
)
2
,
pp. 145-151
Persistent link: https://www.econbiz.de/10009582088
Saved in:
2
Deer Creek Land Development (DVLD) : open business model approach to sustaining competive advantage
Jagoda, Kalinga
;
Maheshwari, Bharat
;
Gutowski, Gregory
- In:
International journal of commerce and management
22
(
2012
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10009582095
Saved in:
3
Challenges facing SMEs in the adoption of ICT in B2B and B2C E-commerce : a comparative case study of Botswana and Ghana
Asare, Sampson D.
;
Gopolang, Bontle
;
Mogotlhwane, Opelo
- In:
International journal of commerce and management
22
(
2012
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009691829
Saved in:
4
Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
Saved in:
5
Managing marketing resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
6
Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny
;
Richards, Darlington
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 367-384)
.
2011
Persistent link: https://www.econbiz.de/10008822512
Saved in:
7
Marketing planning in small businesses
Ekwulugo, Frances
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 356-366)
.
2011
Persistent link: https://www.econbiz.de/10008822513
Saved in:
8
Entrepreneurship growth at risk
Piranfar, Hosein
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 336-355)
.
2011
Persistent link: https://www.econbiz.de/10008822514
Saved in:
9
Competition and competitive advantage in SMEs
Omar, Maktoba
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 320-335)
.
2011
Persistent link: https://www.econbiz.de/10008822516
Saved in:
10
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
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