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isPartOf:"Gabler Edition Wissenschaft"
type_genre:"Advisory report"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~person:"Madichie, Nnamdi O."
~type_genre:"Case study"
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Gabler Edition Wissenschaft
Entrepreneurship marketing : principles and practice of SME marketing
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Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
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Understanding consumers in entrepreneurship marketing
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 79-95)
.
2011
Persistent link: https://www.econbiz.de/10008822549
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