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isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Journal of marketing management : MM"
~person:"Fitchett, James"
~person:"Roberts, John H."
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Fitchett, James
Roberts, John H.
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Hamburger Schriften zur Marketingforschung
Journal of marketing management : MM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
The marketing : accounting interface
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ECONIS (ZBW)
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Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
2
The marketing accounting interface : lessons and limitations
Sidhu, Baljit K.
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 669-686
Persistent link: https://www.econbiz.de/10003768141
Saved in:
3
Assessing marketing performance : dont't settle for a silver metric
Ambler, Tim
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 733-750
Persistent link: https://www.econbiz.de/10003768182
Saved in:
4
Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party
Moufahim, Mona
;
Humphreys, Michael
;
Mitussis, Darryn
; …
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 537-558
Persistent link: https://www.econbiz.de/10003492244
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