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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Working paper"
~person:"Gerashi, Mehdi Khademi"
~subject:"B-to-B-Marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
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