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isPartOf:"Informatik-Fachberichte"
~isPartOf:"Psychology & marketing"
~person:"Ameen, Nisreen"
~person:"De Cicco, Roberta"
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How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
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pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
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Toward advancing theory on creativity in marketing and artificial intelligence
Ameen, Nisreen
;
Sharma, Gagan Deep
;
Tarba, Shlomo Yedidia
; …
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1802-1825
Persistent link: https://www.econbiz.de/10013465117
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It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
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