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isPartOf:"Informatik-Fachberichte"
~isPartOf:"Psychology & marketing"
~person:"De Cicco, Roberta"
~person:"Perez-Vega, Rodrigo"
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How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
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2
Consumer engagement with AI-powered voice assistants : a behavioral reasoning perspective
Acikgoz, Fulya
;
Perez-Vega, Rodrigo
;
Okumus, Fevzi
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2226-2243
Persistent link: https://www.econbiz.de/10014432395
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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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