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isPartOf:"International business series"
~isPartOf:"Journal of advertising"
~subject:"Advertising industry"
~subject:"Werbewirtschaft"
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Analyzing the impact of the leading articles in the Journal of Advertising from its first 50 years : an integrative framework
Stafford, Marla Royne
;
Taylor, Charles Raymond
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 624-642
Persistent link: https://www.econbiz.de/10013417526
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Reflections on 50 years of JA as an academic enterprise
Krugman, Dean M.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 643-649
Persistent link: https://www.econbiz.de/10013417533
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3
Reflections on my editorship of the Journal of Advertising : postlude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 650-651
Persistent link: https://www.econbiz.de/10013417535
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